Social Media Services
Q. What do people mean when they refer to Social Media Marketing?
Social Media is simply a different way of communicating on the internet. It is a different type of media than we are used to. When we use the term social media we are referring more commonly to websites such as Twitter and Facebook and for business more specifically LinkedIn .
People join these networks and create profiles about themselves and share information, photos and videos with their friends or contacts. There are other social media networks and social bookmarking sites such as Digg and Reddit, but the above three are the most popular and often the starting point for marketers.
Q.Why is Social Media Marketing so important?
For the simple reason that the way people are communicating online is changing and marketers need to keep up with this changing trend!
Social Networking websites in the UK now account for 1.29 hours a day of all time spent online! In the past year, the average time spent on social networking sites grew from 3 hours per month to 5.5 hours.
It is now one of the essential strategies for building a business online and driving large amounts of traffic to your website.
Just Look At These Facts…
- 79% of all businesses across the world are using at least one form of Social Media and an estimated 20% now use a combination of Twitter, Facebook, YouTube and Blogs!
- A third of adults post at least once a week to social sites.
- 70% of bloggers are talking about brands on their blog.
- 15% of bloggers spend 10 or more hours each week blogging.
- There are more than 3.5bn pieces of content (web links, news stories, blog posts, etc.) shared each week via social network sites.
- More than 65 million local businesses have active Pages on Facebook.
- Facebook recently announced that they have now reached over 1.7 billion users worldwide and 1 billion that are active users logging on each day.
- Twitter now has 1.3 billion user accounts and it will soon reach 500 million tweets per day.
- LinkedIn has over 467 million members worldwide
Q. How are Internet Marketers using social media?
Social Media sites such as Facebook offer a PPC advertising model that enables you to create adverts and promote to specific segments of your market. Unlike Google PPC, with Facebook, you can target your audience by age, date of birth, location, relationship status and gender. However, these social media sites are also being used to drive free traffic to websites, build lists of people within a niche and promote relevant products to them.
Social Media has a number of benefits:
- Free Traffic – can drive free traffic to your website and create valuable links from authority websites.
- SEO – Google loves social media sites, due to the interaction and fresh content that is generated by the users. It now uses activity from social media and your website as part of its ranking algorithm, so building an online presence can help your search engine rankings!
- Online Presence – businesses are now using social media sites to promote products and services and grow their brand awareness. People now talk about brands and products on social media sites.
- List Building – By creating a following for your product / business or service on sites such as Twitter and Facebook you are building a list of people in your market / niche who you can promote to.
- Promoting products – either their own products or affiliate products to their list of followers that they have built.
- You need to create your accounts on all 3 networks.
- Maintain your accounts.
- Add relevant and up-to-date content.
- Accept friends to grow your list.
- Respond to questions asked.
- Interact with your community.
- Customise your accounts to make them niche / market specific.
- Build a relationship with those who are following you.
- Monitor generated traffic.
- Daily Account Management.
- Create optin boxes.
- Twitter:
- Creation of your Twitter account
- Configuration of your Twitter account
- Bio added for your market / niche
- Growing your list of followers each month – 150 per month
- Configuration of Tweets – 50 tweets per month
- Daily removal of any spam / unrelated tweets from followers
- Send a direct message to all the people who follow you
- Retweeting comments on your tweets
- Daily Account Management
- Monthly review of your Twitter account
- Facebook:
- Creating one Facebook profile account specifically for your business
- Status / Business Page updates per month – 50 per month
- Creating one Business Page for your products and /or services
- Add relevant content for your profile and Business Page including images / videos / articles each month
- Grow your contacts for your profile and Business Pages – 100 per month
- Join related groups
- Daily account management – adding and accepting friends with personalised messages
- Manage fan page – suggest new friends, updating Business Page wall and respond to questions
- Monthly Facebook review
- LinkedIn:
- Creation of LinkedIn account
- Add a video to your LinkedIn home page
- 25 hours dedicated interaction each month – with your social media community to build relationships, , answer questions and promote your product / service / business
- Twitter:
- Creation of your Twitter account
- Configuration of your Twitter account
- Bio added for your market / niche
- Setting up your background with your product or company logo
- Growing your list of followers each month – 250 per month
- Configuration of Tweets – 75 tweets per month
- Daily removal of any spam / unrelated tweets from followers
- Send a direct message to all the people who follow you
- Retweeting comments on your tweets
- Daily Account Management
- Monthly review of your Twitter account
- Facebook:
- Creating one Facebook profile account specifically for your business
- Status / Business Page updates per month – 100 per month
- Creating one Business Page for your products and /or services
- Add relevant content for your profile and Business Page including images / videos / articles each month
- Grow your contacts for your profile and Business Page – 200 per month
- Join related groups
- Daily account management – adding and accepting friends with personalised messages
- Manage fan page – suggest new friends, updating Business Page wall and respond to questions
- Create one group for your product or service
- Invite contacts to join your group
- Monthly Facebook review
- LinkedIn:
- Creation of LinkedIn account
- Add a video to your LinkedIn home page
- Grow your list of contacts each month
- 35 hours dedicated interaction each month – with your social media community to build relationships, answer questions and promote your product / service / business
- Intergrate website with Twitter, Facebook & LinkedIn
- Twitter:
- Creation of your Twitter account
- Configuration of your Twitter account
- Bio added for your market / niche
- Setting up your background with your product or company logo
- Growing your list of followers each month – 350 per month
- Configuration of Tweets – 100 tweets per month
- Daily removal of any spam / unrelated tweets from followers
- Send a direct message to all the people who follow you
- Retweeting comments on your tweets
- Daily Account Management
- Monthly review of your Twitter account
- Facebook:
- Creating one Facebook profile account specifically for your business
- Status / Business Page updates per month – 150 per month
- Creating one Business Page for your products and /or services
- Add relevant content for your profile and Business Page including images / videos / articles each month
- Grow your contacts for your profile and Business Pages – 350 per month
- Join related groups
- Daily account management – adding and accepting friends with personalised messages
- Manage Business Page – suggest new friends, updating Business Page wall and respond to questions
- Create one group for your product or service
- Invite contacts to join your group
- Monthly Facebook review
- LinkedIn:
- Creation of LinkedIn account
- Add a video to your LinkedIn home page
- Grow your list of contacts each month
- Join groups, post questions, answer questions & indirectly suggests products / services
- 45 hours dedicated interaction each month – with your social media community to build relationships, answer questions and promote your product / service / business
- Intergrate website with Twitter, Facebook & LinkedIn
- Update social media sites with personal profile information
Q. What services do you offer for social media promotion and how does it work?
At iBusinessConsultants we focus on the 3 main social media websites; Twitter, Facebook and Linkedin. We build you an online presence, maintain your online presence, build your list of followers and interact with your community.
Creating and maintaining a presence on Social Media sites can be a time consuming process:
In addition to this you also need to develop an effective SEO strategy, Video Marketing Strategy and manage your Google Adwords campaign, track your conversion rates and undertake market research for your next product idea!